What we are for
A business should be findable somewhere it owns
Most small businesses in the Philippines are findable in exactly one place: a Facebook Page somebody else owns, that disappears under everything else in a feed. Genetrify exists to give them somewhere of their own to send people.
- 01Mission
Build landing pages that make a business visible to the people already looking for it.
A page that works when somebody taps a link from a post, searches the business by name, or is handed a card at the counter. One address that answers what you do, what it costs and how to book, without anyone having to send a message and wait for a reply.
- 02Vision
A small business should not have to choose between a Facebook Page and nothing.
The clinic, the salon, the tutorial centre and the repair shop should each be able to own the place people find them, at a price that makes sense for one to fifteen staff, and to keep it working afterwards without paying somebody forever.
Who is doing it
Selwyn Uy
Founder and Full Stack Developer
Runs everything: the scoping calls, the design, the code, and the handover. When this site says we, it means him.
Based in South Cotabato, working with businesses anywhere in the Philippines.
GENETRIFY is one person. When this site says we, it means me.
The pitch is not that I build faster or cheaper than an agency. It is that I can afford to tell you when you do not need what you asked for.
An agency has salaries to cover, so the incentive runs one way: quote the bigger scope and take the job. I cannot take on twenty clients, so the only jobs worth taking are the ones that actually work out. A project that should never have been built is worse for me than no project at all, because it ends with an unhappy client and nothing I can point at afterwards.
What we do not do
01
Marketing
Social media management, ads, or content posting. We build the thing; running your marketing is someone else's job.
02
Holding your domain
No project where the domain or hosting is registered in our name rather than yours. You own what you paid for.
03
Work you do not need
If the scoping session says one page solves it, you will not be quoted for a system.
Also
Students
from ₱500
Building a capstone or thesis and stuck on scope, architecture, or how to actually ship it? Bring it to a consult. Same straight answers, at a price a student can justify.
What we build with
- Next.js
- React
- TypeScript
- Tailwind
- Postgres
Boring on purpose. Long support lives and a large pool of people who know them, so what you paid for stays maintainable by somebody other than me.
Company registration and the full terms are on the legal pages.
Ask me something
No phone tree, no discovery call to book a discovery call. One conversation.